Presentations

Below are all available PDFs of presentation decks from the Brand Activation Summit 2016!

9:00AM

  • Panel: How to Thrive in the Age of Digital Disruption: C-Suite
    Moderated by Robert Reiss (The CEO Show), with panelists Lauren Flaherty (CA Technologies), Norm Merritt (Shopkeep), & Tom Edwards (Epsilon)

10:00AM

  • Millennial Trendscape: What’s Driving Youth?
    by MaryLeigh Bliss (Ypulse): [PDF]

10:50AM

  • Creating Your Digital Brand Experience
    by Alan Schulman (Deloitte Digital)

11:20AM

  • Extending Your Corporate Reputation in the Digital Era
    by Bradley Honan (KRC Research)

11:20AM

  • Bring Your Brand to Life – Without Being Too Brand-Heavy
    by Reena Jana (IBM): [PDF]

11:50AM

  • Overcoming Barriers to Increasing Clinical Trial Diversity
    by Mary Elmer & Scott van Lutcken (Merck & Co.)

1:20PM

  • Panel: From Outputs to Outcomes: Shifting the Way We Measure Success
    Moderated by Steven Sherman (Baruch College), with panelists Brian Aronowitz (Institute of Culinary Education), Mark Burgess (Blue Focus Marketing), & Ove Haxthausen (OgilvyRED)

2:20PM

  • Global Retailers Unleash the Power of their Private Brands
    by Michelle Riley (Daymon Worldwide): [PDF]

3:25PM

  • Paid Search Marketing: Beyond the Keyword
    Jesse Eisenberg (Elite SEM): [PDF]

3:55PM

  • Gamification and Transmedia Storytelling
    by Anders Gronstedt, Ph.D (The Gronstedt Group): [PDF]

4:25PM

  • What’s Next: Adapting Your Digital Marketing to a Changing Marketplace
    by Matt Anchin (Monster Worldwide): [PDF]